After what seems like an eternity, but has actually been a very interesting and eventful 5 years, Belt Up Baby has gone to market. Jules and I could only dream of this day when we began making our first prototype out of felt, a page from her son’s hardback book and the straps cut off my son’s old car seat. At her kitchen table with a cuppa and chocolate biscuit to hand, we made our very first prototype. From that day to now has been a stressful but enjoyable journey and we have learnt so much along the way. We are immensely proud of what we have achieved and hope that you all find the product as useful as we intended.