About Us

My name is Juliette Whiting and I am a mother of two. I have travelled many times in a taxi with nowhere but my lap to hold my young one.

As a responsible parent I always tried to take a car seat with me however, I regularly found myself in circumstances where this simply wasn’t feasible. I was often abroad and using a taxi to explore the local attractions or simply go shopping, knowing that it would be physically impossible to lug a car seat around with me, especially having a hundred and one other things to contend with! I was convinced that there had to be something on the market that would resolve this problem.  However, after thorough searching to my surprise, there was nothing. I turned to my husband Charlie, who with his many years experience of developing safety systems in Formula 1, came up with an initial design.

I showed this to my friend Sharon who told me that she had also found herself in similar situations and, from there, we embarked on the Belt up Baby project and this is where our journey began.

We started by making a prototype on my kitchen table which, over time, was followed by some field trials, some initial sled testing and then full scale crash tests. The full scale tests were all carried out at TRL, the leading UK laboratory for child restraint system research.

We now have a product that has been proven to significantly reduce the risk of injury and can help save the lives of the ones most precious to us.

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